Software Features

• Page Content Management and Publishing
  Our web content management system was designed to make creating and managing web content simple.  Anyone in your organization with minimal computer experience can be trained to confidently maintain your website using our built-in WYSIWYG (What You See Is What You Get) content editing technology.
  
  
• Data Capture and Management
  Information is everything, especially information that's useful to your business.  Data capture involves enabling your website to collect voluntary information from visitors and customers and storing that information according to your needs.  Points of data capture include web forms (e.g., service request forms), subscription sign-up utilities, and membership applications.
  
  
• Email Marketing
  Periodical newsletters with useful articles and special offers are excellent tools to keep your customers interested in and aware of your products or services.  Our email marketing software allows you to target specific groups of customers within your opt-in subscription database with email newsletters that guide them back to your website.
  
  
• File Management
  Consolidating and sharing your files has never been easier.  Our web content management system features a universal file management system that lets you upload, organize (by folder), retrieve, and publish your images, documents, videos, and flash files.  An integrated metadata search mechanism makes managing your assets straightforward.
  
  
• Search Engine Optimization (SEO)
  The search engines drive traffic to your website, but they can't do it without your help.  With our web content management system you are able to attach search engine friendly keywords to every individual piece of content on your website, including pages, products, and images.  This focused control allows you to target specific keywords improving the performance of individual products and services on search engines.
  
  
• Site Performance Statistics
  Optimizing your website to increase traffic and convert visitors to customers is easier if you know where you stand.  Our site performance software shows you detailed traffic statistics, including daily, weekly, and monthly totals of hits, unique visitors, and page loads.  Detailed search engine statistics are included to identify which keywords users queried to find your website and from which search engines.  Such information is invaluable to marketers who need to know which products or services should receive more of your company’s advertising resources.
  
  
• Secure Administrative User Accounts
  You can access your web content management system securely online with a username and password.  Within the web content management software's administration section, you can create additional administrative user accounts for others in your organization as well as set each account's access level.  In other words, you control what your employees can see and do within the web content management system.