Email Marketing

92% of online Americans send or read email.  Now let's talk about how you can effectively promote your products or services through email marketing campaigns.

Knowing that statistic, it's surprising how many companies collect hundreds or thousands of email addresses from their customers but don't use them for anything except database filler.  It's equally surprising how many companies don't give their customers or website visitors the opportunity to voluntarily submit their email addresses.

What these companies are missing are constant opportunities to stay in touch with their customers and promote their new products, special offers, sales, services, helpful articles, and so much more.  Email marketing is also one of the most effective ways to gain new customers if it is done properly.  As 92% of Americans who are online will tell you, nobody likes unsolicited junk mail and businesses would do well to avoid sending it or risk being flagged as a spammer.  However, if done correctly, your website can invite prospects to voluntarily opt in to your mailing list.

Our marketing team is well versed in the development and implementation of effective email marketing campaigns.  We understand what makes a strong email campaign and how to target it to the demographics that represent your potential customer base.

Email marketing services

We can help you develop and implement a successful email marketing campaign.

• Research and strategy
  We start by understanding your needs and objectives and then we identify the target audience and segment the email recipients in your email subscription database according to their specific information needs.  The strategy we agree to defines the goals and how to measure the success of the campaign.
  
  
• Persuasive content development
  Our marketing team develops the copy for the email while our designers create engaging graphics that highlight calls to action.
  
  
• Secure and reliable email delivery
  Your email is constructed for optimal viewing along with an accompanying W3C-compliant XHTML version, which is necessary for users whose email program only displays plain text messages.  To send the email you can either use a third-party email delivery system or our email marketing software, which is included with our Web Content Management System.
  
  
• Campaign success analysis
  The job doesn't end when the emails are delivered.  Our software allows you to track the effectiveness of your campaign with detailed tracking of clicks, page loads, and action taken by the customer.
  

Our Process

We begin by interviewing you to determine your objectives, the type of news release, the target audience, and the best course of action to communicate what it is you want to say.  Our marketing specialists and web developers work together to create the the email marketing campaign that yields the highest return on investment.

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