News Releases

Create buzz with news releases that inform as well as persuade your target audience to take action.

For years it was nearly impossible for most business owners to get the publicity they deserved because of the obstacles and limitations imposed by the mainstream media.

Now, thanks to the popularity of the Web, the mainstream media can no longer contain the information that businesses can transmit to the public.  Business owners can now communicate directly with the public using a variety of accessible mediums such as interactive websites, forums, blogs, internet radio, social networking sites, and syndicated news releases.

The rules have changed, but the fundamentals of marketing communication has not.  For your message to succeed, it must be written for your target audience using words they can relate to and it must be written to persuade them to take action.  Just as important, your news release should be tactically incorporate keywords for search engines and syndication technologies such as RSS, which allows web users and other websites to subscribe to your content.

Types of news releases

We offer three types of news releases:

• General News Releases
  A general news release is used to publicize news about your company, such as announcing the launch of a new website, acknowledging awards and achievements, personnel additions, and any other topic that can be considered news.
  
  
• Product News Releases
  When your company launches a new product, it is a great opportunity to publicize it with a product news release describing the purpose, features, and benefits of the product.
  
  
• Event News Releases
  Event news releases are exactly what the name implies.  They are useful because they provide you the opportunity to invite the public to your store locations or website.
  

Our process

We begin by interviewing you to determine your objectives, the type of news release, the target audience, and the best course of action to communicate what it is you want to say.  Our marketing and internet keyword specialists create the news release and present it to you for review.  With your approval, the news release is delivered to the appropriate outlet for syndication.

Home

Information Management

Custom Services

Clients

Innovative Solutions

Workshops

About Us

Contact Us

Privacy Policy

© 2002 - 2010 BBB Systems, LLC, All rights reserved.