Pay Per Click Advertising

Promote your most profitable products and services with measurable results.

Many business owners come to us for help, telling us they've tried just about everything to get more traffic to their website, but have not succeeded.  We then ask how many visits their site gets and their response is usually between one to five thousand unique visits each month and they hardly any calls or service request emails.

We look at their sites and almost always find the same problems.  The first part of their problem is that they pay to advertise the wrong keywords on search engines and the result is unintentional traffic that will never deliver a lead or sale.  The second part of the problem is that the few potential customers who intentionally arrive leave because the site is poorly developed, the landing page is not relevant, or the content simply can't close the sale.

Components of a successful pay per click advertising campaign

When advertising on search engines, your focus should be to target your likely buyers with the right keywords, direct that traffic to a page that is relevant to the content of the ad, and, most importantly, deliver persuasive content that can get the lead or sale.

• Market research and a focused strategy
  Before you spend one cent, it is important to know what it is that you are advertising, who you are targeting, how to communicate your message.  You must also determine where the prospects will go once they click your ad and how you will convert them to a customer.
  
  
• A destination page that generates leads and sales
  Instead of directing the prospect to your home page, it would be better to create a special landing page that is relevant to the the content advertisement.  What is the call to action?  Will they call you or submit a contact form?  How will you follow through?
  
  
• Keyword development and advertising copy that entices
  More companies waste a lot of money on pay per click advertising because of poor keyword selection and bidding and general misuse of the technology.  A clear understanding of those elements is guaranteed to improve your click through rate and in turn attract buyers, not uninterested visitors.
  

As you might have guessed, we can help you with the development and execution of your pay per click advertising campaigns.

Our process

We begin by interviewing you to determine your objectives, the type of news release, the target audience, and the best course of action to communicate what it is you want to say.  Our marketing, internet keyword specialists, and web developers work together to create the the pay per click campaign that yields the highest return on investment.

Home

Information Management

Custom Services

Clients

Innovative Solutions

Workshops

About Us

Contact Us

Privacy Policy

© 2002 - 2010 BBB Systems, LLC, All rights reserved.