Website Promotion: Internet Advertising Campaigns, Banner Advertising, Email Marketing

Website Promotion

Drive traffic to your website with tactical online advertising and viral marketing.

While search engine optimization (SEO) is a useful way to get your website listed and ranked on search engines, you need to proactively promote your website. That includes keeping your website updated with fresh content that constantly draws new traffic. We are going to discuss several methods that we employ in order to effectively promote a website.

Internet advertising campaigns

Internet advertising is a great way to start generating traffic to your website, but you need to know what you’re doing first. The kind of online advertising that we condone is that which is unquestioningly welcomed by the demographic who are targeting. The worst thing you can do after establishing a presence online is to alienate or scare off potential customers or become blacklisted as a spammer.

Pay per click advertising
People hate advertising, but at the same time they like to shop and research products online, which usually takes place at a company’s website. Advertising online involves focusing your efforts where they are appreciated and expected by consumers. That is why pay per click advertising is such a worthwhile venture. Not only can you advertise your products or services, but you can do so in a way that targets the consumers who are looking for your specific offer. You don’t have to force your offer on them because they are looking for it.

Our online advertising professionals can help you develop a tactical campaign that generates real results and a return on your investment.

Contact us today to learn more about how we can help you.
Banner advertising
We generally discourage our clients from participating in banner advertising campaigns and mass email blasts because all they usually accomplish is ruining your reputation and angering the masses who don’t want to see your offer. That’s not to say that banner advertising should always be avoided. We recommend conducting banner advertising campaigns where they are relevant. For example, if you sell off-road vehicles, then it would make sense to advertise on automotive directories.

When it comes to banner advertising, you should always do your research and make sure you get a fair price before committing to buying ad spots on a website. You can usually determine fair market value by the quantity and quality of traffic the website receives. Our Internet advertising experts can help you identify good deals and help you with the development of your campaigns, including banner ad graphic design.

Contact us today to learn more about our process.

Email marketing

The world is in agreement: we all hate opening our email inbox and finding junk mail. That’s one reason we advise our clients against participating in email blasts. The second reason is that it’s illegal in some states. The third reason is that your company can get blacklisted and labeled a spammer. But notwithstanding those reasons, what can possibly be gained by sending an unsolicited email loaded with information about your company or products to people who probably aren’t even remotely interested in what you have to offer?
The success rate of email blast campaigns is low and might not be worth the risks — legally and to your reputation.

But, 92 percent of Americans who go online use email, so what can you do to reach them by email?

Our solution is simple and effective. We include in our web content management software a tool for collecting and managing email subscriptions and conducting email campaigns to those subscribers. The benefit is a higher click-through rate, especially if our marketing experts assist you with writing your email newsletters.

Contact us to learn more about our email marketing software and services.

Viral marketing

What’s great about viral marketing is that your customers are emotionally invested in your company and they are inspired to encourage their friends to become your customers as well.

Our content management software incorporates viral marketing in nearly every application, from the email marketing tools to our social networking features. Our e-commerce software, for example, allows customers or browsing visitors to email a product page or wish list to a friend. This functionality is also included in our web portal software, specifically the article and blog applications, so that users can forward their favorite blog entries to their friends. This grassroots participation works to drive more quality traffic to your website.

Learn more about our content management system (CMS) and how it can greatly improve your website.