Web Software Development, Custom Web Development, Website Developers, Website Development

Website Development: Convert Traffic to Sales

A website is your most versatile sales tool. Every click,
every navigation button, every graphic, and every word
must be designed to guide the user to the sale.

What is you website's conversion rate?

Creating a website isn't a matter of science, but of common sense. However, as with any worthwhile venture, you need to start with a plan that defines the purpose of your website and how you will measure success.

Success is almost always measured by the number of visitors who arrive at your website's door (whichever door that might be), find what they're looking for, and take the action you want them to take — such as buying a product, requesting a service, or becoming a member. This is your website's conversion rate, or the percentage of visitors (prospects) who convert to customers, however you define customer.

A strong conversion rate requires that you empathize with your customers, understand their motivations, and speak their language. There are other factors as well — your website's appearance, usability, and functionality — that influence a prospect’s decision to convert. It’s important to know that people want to give you a chance, but if your website is unprofessional, poorly designed, hard to navigate, or too impersonal, you will lose customers.

Your website must persuade your visitors to take action

Some believe that driving as much traffic as possible to their website will make a difference. But, from our experience we have learned that even the most search engine optimized website with all the traffic in the world isn’t worth much if it can’t close the deal.

We approach the development of your website from an architectural perspective, meaning everything from the navigation and layout to the flow of interactions (shopping cart checkout, submitting a contact form, etc.) is designed and tested before a single graphic is made or a piece of code is written. The payoff is a website that produces traffic and sales.

Maintain your website with a Content Management System (CMS)

Your website, whether informational, e-commerce, portal, etc., is powered by our proprietary Web Content Management (WCM) software that allows you to easily add pages to and update the content of your site, saving you tens of thousands of dollars a year in website maintenance costs.

Before your website is launched, one of our WCM experts will schedule an appointment to train the members of your company to use the WCM software. Training typically lasts less than an hour for informational and e-commerce websites.

Explore our website development service

DEVELOPMENT PREPARATION		DEVELOPMENT PROCESS
	Website Solutions The first step is finding the website solution that is right for your company. What type of website do you need?		Information Architecture The development process starts with a clear understanding of your needs and goals.

	Innovative Technologies There are many solutions available to make your website more interactive and eye-catching.		Web Design Our graphic designers refer to the Information Architecture before creating your site's graphics.

	Our Process With every project we follow a specific process to insure that your website is developed as planned.		Web Programming Our programmers create your site's database and write the code for your web applications.

	Domain Registration We help you discover and obtain the right domain for your website.		Web Copywriting Our content development and marketing experts work with you to develop persuasive web copy.

	Website Hosting Your website is hosted on our reliable servers in a secure data center.		Search Engine Optimization (SEO) We optimize each page of your website with targeted keywords before the site is launched.

	Content Management System (CMS) Your site is powered by our content management software allowing you to make updates.		Website Promotion After your site is launched we can help you with marketing and online advertising services.